Our Team
Kirk is the mastermind behind our framework. When not coaching, he enjoys "venturing out in the forest", symbolizing his process for exploring his own thinking and wandering in his thoughts. We can only hope he doesn't get lost in there.
Enjoys fly fishing in the Sacramento River
Attempts to play golf
Dabbles in photography; for fun
Kirk Wayman
Founder and Principal Coach
Where do we start with Mitch? When not coaching or CEOing, you might find him grandpa'ing his two new granddaughters, Willow and Daisy, podcasting, or doing burpees at crossfit.
Favorite lunch: Chicken Buddah bowl, no beans, extra chicken
Has ziplined, in the dark, through a ring of fire, in Mexico
Peanut M&Ms are his love language
Mitch Santala
Executive Coach and Consultant
Meet Hope, her instrument of choice - a flashlight or mirror. Her mission: banish hidden potential. With the right balance of encouragement and candor, she guides clients, revealing blind spots and unlocking fresh opportunities. Shine on!
She was born in a log cabin in a blizzard
If she goes missing, search the beach
Was vice president of her high school the math club
Hope Seth
Executive Coach and Consultant
Keri, the appointment setting ninja, features 25 years of dialing, ranking, mapping, and zoning expertise. Leading a 120-employee firm dedicated to the same for financial wholesalers, she's a true pro. When not crafting call lists, Keri indulges in her passion for eBay, delighting in picking and listing her found treasures.
In the 80's, you would find her "shooting the duck" at the local skating ring
She might be a bit of a Christmas fanatic; okay, she IS a fanatic
Survivor reruns are her guilty pleasure
Keri Gentry
Consultant: Appointment Setting and Territory Management
Scott's passion for personal mastery shines through both in his successful endeavors in real estate and on the pickleball court. When he sets his sights on a goal, it's best to get out of his way or join him. His gentle but persistent determination will overcome any obstacle in his path.
Can plank for 3 minutes
Loves all things meat
Won bronze in a National Pickelball tournament in Sacramento
Scott Pewitt
Consultant: Personal Mastery
John is passionate about wealth management. He is also passionate about birdies on the golf course. John approaches designing his clients' portfolios with the same precision as sticking his pitching wedge 6-inches from the flag from 135 yards out. Happy birdie, John!
Loves golf gadgets
He never met a trout he didn't want to catch on a fly
Is restoring a classic Barracuda that his mom owned since he was a child
John Gardner (CFEP)
Consultant: Financial Wholesaler/Advisor Best Practices
For 15 years, Brett oversaw his own practice of 150 advisors. In addition to 25 year's experience in the financial industry, Brett also boasts a past time of flying planes and extreme ping-pong matches against his daughters.
Chuy's Chika Chika Boom Boom; nuff said
Favorite sales book: Green Eggs and Ham
"Hire smart people and get out of their way."
Brett Collins
Consultant: Financial Wholesaler/Advisor Best Practices